Portfolio
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More examples available upon specific request.
Projects
Expanding into new Markets
Michelin Tires wanted to establish a strong online presence and grow their sales into multiple new off road motorcycle racing leagues.
They approached us to develop and execute a comprehensive advertising campaign to drive traffic and sales through a newly created platform.
Strategy:
Awareness: We started with creating awareness through targeted display ads, social media advertising, and influencer partnerships to introduce the online marketplace to potential customers.
Consideration: We engaged users with informative email campaigns as well as on-site activation at specific racing events and encouraging them to explore Michelin’s tire offerings. We even offered a Michelin Contingency Program designed to incentivize racers to use Michelin Tires.
Conversion: To drive conversions, we implemented retargeting ads, email marketing, and limited-time promotions to entice users to make purchases.
Results:
ROI: Within six months, the campaign generated an impressive ROI of 374%, exceeding Michelin’s expectations, and increasing sales from the year prior.
Budget Spending: The total budget allocated for this campaign was effectively distributed across various advertising channels to maximize reach and impact. This included partnering with Social Media Influencers.
Analytics: We closely monitored website traffic, click-through rates, conversion rates, and sales. These metrics allowed us to optimize ad spend and refine the campaign strategy continuously.
Created
2022
Client
Michelin Corporate Motorcycle Division
Category
Customer Acquisition, Positioning, Ad Buying, Website Marketplace Creation.
Increase Bookings
Triple C Ranch, a picturesque vacation rental property, faced the challenge of increasing bookings and enhancing the overall guest experience. They sought to streamline the booking process, revamp their online presence, and optimize their budget allocation to attract more guests and maximize revenue.
Strategy:
1. New Booking Methodology:
Our first step was to introduce a new way to book at Triple C Ranch, making it more convenient and appealing to potential guests. We implemented a user-friendly online booking system, allowing guests to submit a booking form, view property details, and secure their reservations seamlessly. This simplified approach significantly reduced the bounce rate and encouraged more bookings.2. Website Redesign:
To create a compelling online presence, we redesigned Triple C Ranch’s website. The new website featured stunning imagery, detailed property descriptions, and a responsive design optimized for mobile devices.
3. Budget Reallocation:
We performed a thorough analysis of Triple C Ranch’s marketing budget and identified areas where optimization was needed. By reallocating the budget, we aimed to maximize the property’s exposure to potential guests.
Results:
Increased Bookings:
- Within the first quarter of launching the new booking methodology and website, Triple C Ranch experienced a remarkable 37% increase in bookings compared to the previous years. This boost in reservations was attributed to the improved user experience, streamlined booking process, and increase in website traffic.
Enhanced Online Presence:
- The redesigned website not only attracted more visitors but also led to a 50% increase in engagement. Visitors spent more time exploring the property details, viewing images, and ultimately making bookings.
Optimized Budget Allocation:
- By reallocating the marketing budget to focus on digital advertising, search engine optimization, and pay-per-click campaigns, we achieved a 20% reduction in customer acquisition costs while simultaneously increasing the number of bookings.
Conclusion:
Through the implementation of a new booking methodology, a website redesign, and strategic budget allocation, Triple C Ranch successfully transformed its vacation rental business. The combination of a user-friendly booking process and an engaging online presence resulted in a substantial increase in bookings and improved guest satisfaction.
Triple C Ranch continues to thrive as a sought-after vacation destination, providing an exceptional guest experience and enjoying sustained growth in bookings and revenue. This case study highlights the potential for success when a vacation rental property invests in modernizing its approach to bookings and online marketing.
Created
2022
Client
Triple C Ranch
Category
Increase ROI on Ad Spend, attract new guests, and increase overall days booked.
Growing the Audience
Our client, a prominent music festival, wanted to boost ticket sales and overall event attendance. We were tasked with creating an advertising and marketing campaign to maximize visibility and attract a diverse audience.
Strategy:
Awareness: We leveraged Live Nation’s extensive audience network for broad event awareness through display ads, video promotions, and social media shout-outs.
Consideration: As the festival approached, we engaged potential attendees with artist announcements, exclusive content, and behind-the-scenes glimpses to build excitement.
Conversion: To drive ticket sales, we implemented a multi-phase approach, utilizing retargeting ads, email marketing, and limited-time discounts.
Results:
ROI: The campaign resulted in an ROI of approx. 280%, exceeding ticket sales goals and demonstrating the effectiveness of the partnership.
Budget Spending: We were allocated a budget of $150,000 for this campaign, which was spent in various channels.
Analytics: Detailed analytics allowed us to measure ticket sales, website traffic, social media engagement, and email open rates. Most importantly, tracking where the user was coming from, and which channels / content produced sales. This data informed our decisions throughout the campaign.
Created
2023
Client
LiveNation
Category
Growing Event Awareness and Sales
Reaching new Heights.
East Tennessee Contractors sought to enhance their digital presence and generate leads for both their residential and commercial construction services. Our task was to build comprehensive funnels tailored to each segment.
Strategy:
1. Comprehensive Market Analysis:
- We began by conducting a comprehensive market analysis to identify opportunities and challenges in both the residential and commercial sectors. This analysis included assessing market demand, competitor landscape, and regulatory considerations.
2. Segmented Marketing Approach:
Residential Homebuilding:
- For the residential segment, we implemented a targeted local SEO strategy to capture homeowners and property developers seeking custom home construction services. We also leveraged social media ad buying and content marketing to showcase completed residential projects and emphasize the personal touch that sets East Tennessee Contractors apart.
Commercial Services:
- In the commercial sector, we adopted a different approach. We established a presence on industry-specific B2B platforms and engaged in targeted outreach to decision-makers at local businesses and organizations. Case studies highlighting the successful completion of commercial projects were used to showcase expertise.
3. Reputation Building:
- To build trust and credibility in both markets, we initiated a reputation-building campaign. This included soliciting reviews from satisfied residential clients and partnering with local business associations to gain recognition in the commercial construction sphere.
4. Networking and Partnerships:
- Building relationships was key to success. We actively participated in industry events, networked with local developers and architects, and formed strategic partnerships with suppliers and subcontractors, expanding our reach and credibility in both sectors.
5. Digital Transformation:
- Recognizing the importance of an online presence, we revamped the company website, optimizing it for lead generation and showcasing a diverse portfolio of residential and commercial projects. Lead capture forms were strategically placed to facilitate inquiries from potential clients.
Results:
Successful Market Expansion:
- Within one year of implementing this strategic market expansion plan, East Tennessee Contractors had successfully established a presence in the commercial construction sector, securing multiple high-value contracts.
Revenue Growth:
- The revenue from commercial projects contributed to a significant increase in overall revenue, further diversifying the company’s income streams.
Enhanced Reputation:
- The reputation-building efforts resulted in a notable increase in positive online reviews and ratings, solidifying East Tennessee Contractors as a trusted construction partner in both residential and commercial sectors.
Continuous Growth:
- The strategies employed continue to drive growth and facilitate opportunities for further expansion into related construction segments.
Created
2022
Client
East Tennessee Contractors
Category
Expanding Reach, Ad Segment Targeting, Increasing conversions (contact us)
Other Notable Clients Include
LanMills $20,000,000+ annual revenue – www.lanmills.com
Henry Brothers Roofing (growth from $0 – 5,000,000+ annually in 3 years) – https://henrybrothersroofing.com/
The Old Gray Concert Venue – www.theoldgray.com
Multiple Real Estate Agencies
Amazin Acres – (optimized website for ticket sales and created ad funnel to increase sales) www.amazinacres.com
More Available upon specific request.