Your partner in All Things Marketing
I have successfully shaped, optimized, and analyzed multi-channel marketing strategies to drive business growth.
I am a results-driven leader with expertise in consumer marketing, brand positioning, and marketing budget allocation for a high ROI.
Services
- Budget Allocation
- Media Management
- Long and Short Term Strategy
- Practical Analytics
- Engagement
- Creativity
Case Studies
Michelin Tires
Michelin Tires wanted to establish a strong online presence and grow their sales into multiple new off road motorcycle racing leagues.
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LiveNation Festival
Our client, a prominent music festival, wanted to boost ticket sales and overall event attendance. We were tasked with creating an advertising and marketing campaign to maximize visibility and attract a diverse audience.
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East Tennessee Contractors
East Tennessee Contractors sought to enhance their digital presence and generate leads for both their residential and commercial construction services. Our task was to build comprehensive funnels tailored to each segment.
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Triple C Ranch
Triple C Ranch, a picturesque vacation rental property, faced the challenge of increasing bookings and enhancing the overall guest experience. They sought to streamline the booking process, revamp their online presence, and optimize their budget allocation to attract more guests and maximize revenue.
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Featured
Services and Skills
Social Media
I have experience developing and executing social media strategies to enhance brand presence and engagement.
Marketing Campaigns
I have a history of implementing fully integrated and engaging marketing campaigns that drive business growth.
Organizational Skills and Creativity
My excellent organizational skills are complemented with creativity, ensuring effective project management and innovative campaigns.
Team Leadership
I have led teams, providing coaching and constructive feedback to foster a collaborative and high-performance environment.
Technical Proficiency
I am proficient in popular marketing platforms, CRM, content management systems, and analytics tools. I also possess basic graphic design skills, with knowledge of the Adobe Creative Suite and video editing / production.
Budget Allocation and Media Buying
I have a proven ability to effectively allocate and manage ad budgets across various online and offline channels, including social advertising, retargeting, and search engine marketing as well as traditional media buying.
F A Q
Brand management is a critical component of any successful marketing strategy, and it plays a pivotal role in shaping how a company is perceived by its target audience.
It goes beyond just a logo and color palette; it encompasses the entire customer experience, from the first point of contact to post-purchase interactions.
Practical marketing analytics is the cornerstone of informed decision-making in the modern business landscape.
It empowers companies to understand customer behavior, track campaign performance, allocate resources efficiently, and ultimately drive growth.
Customer acquisition is the lifeblood of any business, serving as the foundation upon which growth and success are built. It encompasses the methods and strategies employed to attract, convert, and retain new customers.
In competitive markets, customer acquisition helps secure a larger share of the market. I analyze market dynamics and competitor strategies to develop effective tactics for capturing a greater portion of the target audience.
Effective ad buying is a fundamental aspect of successful marketing campaigns. It involves the strategic allocation of budget, negotiation of media placements, and optimization of ad placements to maximize the return on investment.
Proper ad buying involves selecting the most suitable ad formats and placements for the target audience. This enhances the overall ad quality and user experience, increasing the likelihood of conversions.